Legal

Privacy Policy

This Privacy Policy explains how MetalRoof.org collects, uses, shares, stores, and protects information when you use our website, tools, calculators, resources, forms, and services.

Last Updated: July 15, 2026

1. Introduction

MetalRoof.org is operated by Intermarket Media Group LLC, doing business as MetalRoof.org (“Company,” “we,” “our,” or “us”). This Privacy Policy explains how we collect, use, disclose, store, and protect information when you access or use MetalRoof.org, including our website, calculators, tools, forms, AI features, account features, state resources, articles, advertising, and other online services.

By using MetalRoof.org, you agree to the practices described in this Privacy Policy. If you do not agree with this Privacy Policy, you should not use the website.

2. Not Intended for Children Under 13

MetalRoof.org is not intended for children under 13 years old. We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will take reasonable steps to delete that information.

3. Information We May Collect

We may collect information directly from you, automatically from your device, from your interactions with our website, from advertising platforms, analytics providers, service providers, and other sources.

A. Information You Provide

  • Name
  • Email address
  • Phone number, if submitted
  • Mailing address, if submitted
  • Property address
  • ZIP code
  • City and state
  • Roof type
  • Roof size
  • Roof age
  • Roof condition
  • Project details
  • Budget information
  • Insurance-related information, if submitted
  • Uploaded photos
  • Uploaded estimates, invoices, or documents
  • Messages sent through contact forms
  • Account login information
  • Survey responses
  • Feedback, comments, or reviews

B. Information Collected Automatically

  • IP address
  • Device type
  • Browser type
  • Operating system
  • Screen size
  • Language settings
  • Referring website
  • Pages viewed
  • Time spent on pages
  • Links clicked
  • Forms started or submitted
  • Tool usage activity
  • Approximate location based on IP address
  • Advertising identifiers
  • Cookie identifiers
  • Session data
  • Conversion data

C. Information From Tools and Calculators

When you use our calculators, roof size tools, roof cost tools, AI estimate analyzers, roof visualizers, roof lifespan tools, insurance savings tools, affordability tools, or similar features, we may collect the information you enter, the results generated, and your interaction with those tools.

D. Uploaded Images and Documents

If you upload photographs, estimates, invoices, roof documents, insurance documents, or other files, we may collect, store, analyze, process, display, and use those files to provide website features, generate results, improve tools, detect abuse, troubleshoot errors, and improve user experience.

E. Account Information

If account features are available, we may collect login credentials, authentication information, saved projects, saved tool results, uploaded files, preferences, user history, and account activity.

F. Information From Advertising and Analytics Partners

We may receive information from Google, Meta, TikTok, Pinterest, analytics providers, advertising platforms, affiliate networks, and other service providers, including campaign performance, ad clicks, conversion events, audience information, and aggregated reporting data.

4. How We Use Information

We may use collected information to:

  • Operate MetalRoof.org
  • Provide tools, calculators, visualizers, and AI features
  • Generate estimates, results, recommendations, or informational outputs
  • Create and manage user accounts
  • Save projects and user preferences
  • Respond to inquiries
  • Send administrative messages
  • Send newsletters or marketing emails, if permitted
  • Improve website content and user experience
  • Analyze website traffic and engagement
  • Measure advertising performance
  • Retarget users with advertising
  • Create custom or lookalike advertising audiences
  • Prevent fraud, spam, abuse, and security threats
  • Debug errors and improve technical performance
  • Comply with legal obligations
  • Enforce our Terms and Conditions
  • Protect our rights, users, property, and business

5. Cookies, Pixels, and Tracking Technologies

We may use cookies, pixels, web beacons, tags, scripts, local storage, session storage, SDKs, conversion tracking, and similar technologies to operate the website, remember preferences, analyze performance, personalize content, measure advertising, and improve our services.

These technologies may collect information such as:

  • Pages visited
  • Buttons clicked
  • Forms submitted
  • Ads viewed or clicked
  • Device and browser information
  • Approximate location
  • Referral source
  • Conversion events

6. Advertising Platforms We May Use

MetalRoof.org may advertise on or use technologies from platforms including:

  • Google Ads
  • Google Analytics
  • Google Tag Manager
  • Meta, including Facebook and Instagram
  • TikTok
  • Pinterest
  • Other advertising networks
  • Affiliate networks
  • Analytics and conversion tracking providers

These platforms may use cookies, pixels, tags, device identifiers, hashed contact information, browsing activity, and conversion events to provide measurement, reporting, personalization, retargeting, fraud prevention, and advertising services.

7. Retargeting and Interest-Based Advertising

We may use advertising platforms to show ads to people who visited MetalRoof.org or interacted with our content. We may also use information collected from the website to build remarketing audiences, custom audiences, similar audiences, lookalike audiences, and other advertising segments.

You may be able to control personalized advertising through your browser settings, device settings, cookie settings, or the privacy settings offered by advertising platforms.

8. Email Marketing

If you provide your email address, we may use it to send updates, resources, newsletters, product announcements, account messages, tool results, or other communications. You may unsubscribe from marketing emails by using the unsubscribe link included in those emails. We may still send important administrative or transactional messages.

9. How We Share Information

We may share information with:

  • Hosting providers
  • Email service providers
  • Analytics providers
  • Advertising platforms
  • Payment processors, if payments are added
  • Cloud storage providers
  • Security and fraud prevention providers
  • AI technology providers
  • Contractors, consultants, and vendors
  • Business partners
  • Professional advisors
  • Government authorities when required by law
  • Successors in a merger, acquisition, sale, or business transfer

10. Service Providers

We may use third-party vendors to help operate MetalRoof.org. These vendors may process information on our behalf for hosting, storage, analytics, advertising, email delivery, security, customer support, automation, artificial intelligence, and other business purposes.

11. AI and Automated Processing

Some website features may use artificial intelligence or automated systems to analyze information, uploaded images, uploaded documents, property details, roofing estimates, or user inputs.

AI-generated outputs may be inaccurate or incomplete. We may use user inputs and outputs to operate, test, monitor, debug, improve, or secure website features, subject to applicable law and service provider terms.

12. Property Address and Location Information

Some tools may request a property address, ZIP code, city, state, or other location-related information to provide more accurate results. This information may be used to estimate pricing, roof size, local resources, regional conditions, state-specific information, advertising performance, and website personalization.

13. Uploaded Photos and Visualizer Tools

If you use an image upload or roof visualizer feature, you are responsible for ensuring that you have the right to upload the image. Uploaded images may reveal property details, location information, vehicle license plates, people, neighboring properties, or other sensitive information. You should avoid uploading images containing information you do not want processed.

14. Data Retention

We may retain information for as long as reasonably necessary to operate the website, provide services, maintain accounts, comply with legal obligations, resolve disputes, enforce agreements, prevent fraud, improve services, and support business operations.

Retention periods may vary depending on the type of information, purpose of collection, legal requirements, user activity, backup systems, and business needs.

15. Security

We use reasonable administrative, technical, and organizational safeguards designed to protect information. However, no website, system, transmission, storage method, or internet service is completely secure. We cannot guarantee absolute security.

16. Your Privacy Choices

Depending on your location and applicable law, you may have rights to:

  • Request access to personal information
  • Request correction of personal information
  • Request deletion of personal information
  • Opt out of certain marketing communications
  • Limit certain uses of personal information
  • Opt out of certain targeted advertising
  • Withdraw consent where consent is required

To make a request, contact us using the contact information listed in this Privacy Policy.

17. Do Not Track Signals

Some browsers may send “Do Not Track” signals. Because there is no uniform industry standard for responding to these signals, we may not respond to them. You can control cookies and tracking through your browser, device, and advertising platform settings.

18. State Privacy Rights

Certain U.S. state privacy laws may provide residents with additional rights regarding personal information. Depending on where you live and whether the law applies to our business, you may have rights to access, delete, correct, or opt out of certain data practices.

We do not knowingly sell personal information of children under 16. We may share information with advertising and analytics partners in ways that may be considered “sharing,” “targeted advertising,” or similar terms under some privacy laws.

19. California Privacy Notice

If California privacy laws apply, California residents may have rights to know what categories of personal information we collect, use, disclose, sell, or share; request deletion; request correction; opt out of sale or sharing; and not be discriminated against for exercising privacy rights.

Categories of information we may collect include:

  • Identifiers
  • Contact information
  • Internet or network activity
  • Geolocation-related information
  • Commercial information
  • User-generated content
  • Inferences from website activity
  • Audio, visual, or image information if uploaded

We may disclose these categories to service providers, analytics providers, advertising partners, business partners, and legal authorities when appropriate.

20. International Users

MetalRoof.org is operated from the United States. If you access the website from outside the United States, you understand that your information may be collected, processed, stored, and transferred in the United States and other countries where privacy laws may differ from those in your location.

21. Third-Party Links

MetalRoof.org may link to third-party websites, including government websites, contractor websites, manufacturer websites, advertisers, affiliate partners, and other resources. We are not responsible for the privacy practices, policies, security, accuracy, or content of third-party websites.

22. Third-Party Logins

If we offer login through Google, Facebook, Apple, or other third-party authentication providers, those providers may collect and process information according to their own privacy policies. We may receive information such as your name, email address, profile identifier, and authentication status.

23. Payment Information

If paid products, subscriptions, premium tools, or other paid services are added, payment information may be processed by third-party payment processors. We do not intend to store full payment card numbers on our own servers unless clearly disclosed and handled through appropriate security controls.

24. Legal Compliance and Safety

We may use or disclose information if we believe it is necessary to comply with law, enforce our Terms, respond to legal process, prevent fraud, protect users, protect the website, protect our business, investigate security incidents, or defend legal claims.

25. Business Transfers

If Intermarket Media Group LLC or MetalRoof.org is involved in a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or transfer of business operations, information may be transferred as part of that transaction.

26. Aggregated and De-Identified Information

We may create aggregated, anonymized, or de-identified information from collected data. We may use and share this information for analytics, research, business, advertising, product development, benchmarking, or other lawful purposes.

27. User-Generated Content

If you submit reviews, comments, questions, images, or other public content, that content may be displayed publicly. You should not submit information you do not want others to see.

28. How to Contact Us

For questions about this Privacy Policy or to make a privacy request, contact:

Intermarket Media Group LLC
DBA MetalRoof.org
354 State Street, Suite 105
Hackensack, NJ 07601
United States

You may also contact us through the contact methods published on MetalRoof.org.

29. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a new “Last Updated” date. Continued use of MetalRoof.org after an updated Privacy Policy is posted means you acknowledge the updated policy.

30. Relationship to Terms and Conditions

This Privacy Policy should be read together with our Terms and Conditions. If there is a conflict between this Privacy Policy and the Terms and Conditions regarding privacy matters, this Privacy Policy will generally control with respect to privacy practices.